Happy Holidays: Online Orders Drop by 5% and Brick and Mortar Stores Are Up
Morning Consult surveyed 2,210 people and found online orders are down by 5% from last year (41% in 2021 and 36% in 2022), while brick-and-mortar stores are seeing more business (22% in 2021 and 23% in 2022). This is good news, right? Let’s take a closer look at the survey.
• 59% are worried about purchasing gifts due to inflation
• 37% are limiting the number of people they purchase gifts for
• Butter, flour, eggs, and turkey are up 13.5% from 2021
Perhaps the Holidays Aren’t so Happy After All
Morning Consult’s survey found that 64% of adults are keeping a closer eye on their cash and 82% intend to indulge in the Black Friday madness (among other deals) to catch a discount.
Morning Consult also found that 44% would reduce travel, with 41% buying less alcohol, 32% buying fewer gifts, 26% partying less, and 24% looking to purchase fewer groceries. They aren’t the only people polling the population.
What Are The Shopping Apps Saying?
Shopkick (shopping app) polled 14,400 American shoppers, and over a third said they intend to purchase gifts for fewer people this jolly season.
Labor Department Releases Increased Consumer Prices
The Labor Department released consumer prices soared a whopping 8.3% (higher than anticipated) year-over-year in August on Tuesday, September 13th.
With heightened prices, rent, and food, it’s no surprise Americans intend to cut back on the holidays.
Inflation, Rising Prices, the Economy, and the Midterms
Contrary to President Joe Biden’s affirmations that the country is ‘making progress’ against inflation, rising prices and the economy are voters’ top priorities and may discredit the president’s Democratic Party in the approaching midterms.
To learn more about inflation, continue reading about the not-so-happy holidays.